Affiliate marketing is legal and safe if each party to the cooperation honestly follows all the rules. Unfortunately, just like in any other industry, you also have to reckon with various types of fraud. They can affect both publishers and advertisers. One of the affiliate scams is the generation of traffic by bots. Using bots
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Online fraud is so widespread that it can even be called the scourge of the 21st century. They also affect the area of marketing, which is affiliate marketing. For untrained people, it may seem very difficult to detect a scam. However, the consequences can be devastating, both for individuals and companies. In affiliation, one of
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Cookie stuffing is a popular form of fraud that is primarily known to people running affiliate campaigns. These types of frauds are inextricably linked to cookies, i.e. small pieces of code that a website leaves in the user’s browser to collect data about logins, preferences, etc. In general, the person on whose device cookies are
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Affiliate marketing is an effective marketing strategy that benefits both businesses and publishers. It is a business like any other, which is why scams happen in it. Protecting yourself from them is one of the biggest challenges for affiliates. Unfair practices can affect both affiliate partners and advertisers. Therefore, every representative of these groups should
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