Affiliate marketing Marketing tools – QuarticOn
Online sales require effective solutions that will allow you to stand out from the competition. The key to success in e-commerce often turns out to be the personalization of the shopping experience. A tool such as QuarticOn offers advanced capabilities in this area, transforming the way the store interacts with visitors. It allows companies to significantly increase the efficiency of online activities, directly affecting sales results.
Understand the tool
QuarticOn is a platform supporting online sales, focusing on personalisation and recommendation technologies. Its main function is to provide personalized product suggestions and content to online store users. This works based on advanced analysis of behavioral data collected in real time. The system processes information about the products viewed, purchase history, items added to the cart, as well as contextual data, such as traffic source, device or location.
Using artificial intelligence and machine learning algorithms, the platform creates dynamic user profiles. Based on these profiles and the analysis of the entire product base of the store, QuarticOn is able to predict which products may be of most interest to a given person at a given moment. The technologies used allow for continuous improvement of the accuracy of recommendations, adapting to changing customer preferences and market trends. Dynamic product lists generated by the system can be displayed in various places on the website – on the home page, product card, in the shopping cart or even in internal search results. Personalization is not limited to products; It also includes the ability to tailor marketing content or banners to a specific audience segment or an individual user.
Scope of use
QuarticOn’s capabilities are used primarily in the e-commerce sector. They provide key support for growth-oriented strategies. This tool helps online stores maximize sales results by optimizing the customer journey and increasing customer engagement. Its use is particularly valuable in areas where it is crucial to accurately reach a single customer with the offer.
The platform enables the implementation of a variety of personalization scenarios. For example, for new visitors, it can display the most popular products or bestsellers. For returning users, the system will suggest products similar to those previously viewed or those that complement their previous purchases. In the case of products added to the cart, QuarticOn may suggest complementary accessories or products often purchased together. These are just a few of the many possibilities for dynamic adjustment of the offer.
The implementation of these advanced personalization solutions brings measurable business benefits. Market data and user experiences of the platform indicate specific increases in key performance indicators. Increases in conversion rates were recorded, often by a dozen or even several dozen percent compared to the results without personalization. Average order value (AOV) increases significantly as customers are encouraged to purchase additional products. Engagement with users improves, as they spend more time in the store, view more pages, and leave the site less often without making a purchase. Better matching of the offer translates into a positive shopping experience, building customer loyalty. In the context of performance marketing, tools such as QuarticOn play an important role in increasing the effectiveness of activities. Landing page optimization provided by personalization directly affects the results of marketing campaigns, making them more cost-effective.
Possibilities and price
The issue of the costs of using QuarticOn requires a detailed approach, as it is not a tool with a fixed and publicly available price list. Fees for the implementation and use of the platform are usually set in the enterprise model, which means that they are negotiated individually with each customer. The price depends on many factors, which reflects the scale and sophistication of the solution.
The key elements affecting the cost are, above all, the volume of traffic in the online store, the scope of implemented functionalities, the specific business needs of the customer and the level of support required. Billing models based on a monthly subscription fee are often used, calculated based on the volume of transactions, the number of recommendations displayed, or the percentage of the generated sales lift attributed to the platform. The implementation of the system may also involve one-time costs of technical integration, which usually requires access to product and behavioral data of the store.
So is the investment in QuarticOn worth it? For stores generating significant traffic and revenue, the answer is a resounding yes. Return on investment (ROI) is usually very high, because an increase in conversions and average order value directly translates into a real increase in profits. The platform is effective for companies that have already reached a certain threshold of scale and are looking for advanced personalization solutions that go beyond the standard functions of e-commerce platforms. For smaller entities, the basic personalization features available in their e-commerce platforms may be sufficient at the initial stage of development.
The decision to invest in QuarticOn should be preceded by a detailed analysis of the potential benefits in relation to the estimated costs, often using the store’s historical data. Much depends on your specific business model, product margins, and sales targets. Despite significant upfront and monthly costs, the potential increase in revenue, measured by e.g. an increase in conversion rate by 15-25% or an increase in AOV by 10-20%, quickly compensates for the expenses incurred.
In addition, the tool provides precise analytical data, allowing for continuous optimization of personalization strategies and a better understanding of customer behavior. The ability to track the effectiveness of each recommendation or personalized action in detailed reports allows you to make fact-based decisions. This gives you a competitive advantage and allows you to scale your business more effectively. By implementing such an advanced system, the company is investing in the future growth and scalability of its online operations. In the context of affiliate marketing, better conversion resulting from personalization directly translates into higher commissions for publishers and greater profitability of the channel. Working with an experienced company like Onaffiliate can help you choose the right tools, implement them effectively, and integrate them into your broader strategy, including affiliate campaigns.
QuarticOn is undoubtedly one of the leading personalisation solutions for e-commerce. It offers a wide spectrum of possibilities that can significantly affect sales results, increasing conversion and average basket value. While the investment in such an advanced platform is significant, its potential return for sufficiently large and ambitious market players is high. Effective implementation and realization of the full potential of QuarticOn requires an understanding of its mechanisms, appropriate integration with existing systems and continuous data analysis. Companies looking for ways to scale their online business by optimising the customer experience and maximising the effectiveness of channels such as affiliation should consider QuarticOn as a key element of their technology strategy. Onaffiliate affiliation and other performance marketing efforts can benefit from the precise targeting and increased conversions that such tools enable. For comprehensive support in the implementation of advanced marketing campaigns, including the use of modern personalization tools, it is worth establishing cooperation with experts. Onaffiliate offers such support, helping businesses effectively leverage the potential of personalization and affiliation to achieve above-average business results.
