Affiliate marketing Marketing Tools – Screaming Frog
The effectiveness of a website depends on many factors, including its technical health. Marketing specialists often use advanced applications for technical analysis of websites. Screaming Frog SEO Spider is the leading tool in this field, used for comprehensive website scanning. Its role in identifying potential technical issues is invaluable for search engine optimization.
Understand the tool
Screaming Frog SEO Spider is a desktop program that installs on the user’s computer. It simulates search engine crawlers such as Googlebot to look at the URLs of a specific website. It works according to the logic of internal and external linking, following links found on pages. This tool collects extensive information about each scanned URL, providing a detailed report on the structure of the website and its on-page elements. It presents the collected data in a clear, tabular form.
The program verifies the key elements that affect the visibility of the website on the web. It analyzes HTTP response codes, identifying server errors or redirect problems. It checks the length and correctness of page titles and meta descriptions, which are important for click-through rates in search results. It evaluates the structure of H1 and H2 headings, helping to organize the content on the page. The tool discovers image issues, such as missing alt attributes, which are relevant for accessibility and SEO. It detects duplicate content, both at the page and meta tag level, which can negatively affect positioning. It reveals problems with the canonical and noindex tags that control how crawlers index the page. All collected data can be exported to files, most often in CSV or Excel formats, which facilitates further analysis and reporting. This program is a fundamental diagnostic tool for SEO professionals. It allows you to quickly conduct a technical audit of your website. It allows you to identify key issues affecting its performance and online visibility.
For companies that offer comprehensive online services, such as the Onaffiliate agency, fluency in this tool is absolutely crucial. This enables you to effectively advise your customers on how to optimize their digital platforms. Professional analysis performed with this program provides a solid basis for planning further marketing activities.
Scope of use
The use of the Screaming Frog SEO Spider tool is extremely broad and goes beyond basic technical verification. It is primarily used to conduct comprehensive technical audits of websites, but its functionality is much deeper. It helps to quickly locate problems that may negatively affect the website’s visibility in search results and user experience. The key applications of the tool, necessary in the daily work of specialists, include:
- identification of server errors,
- detection and analysis of redirects,
- checking the correctness and optimization of meta titles and descriptions,
- analysis of the structure of H1, H2, H3 headings, etc.,
- verification of indexation problems,
- analysis of internal and external links,
- Find duplicate content
- audit of alt attributes of images and other multimedia elements,
- generating the structure of the website in a visual form,
- analysis of the robots.txt file and XML sitemaps.
These features are essential for anyone who cares about the optimal technical condition of their website and its position in search engines. The tool is used not only in traditional SEO, but also supports affiliate marketing, where the technical efficiency of landing pages and the correctness of affiliate links is absolutely crucial for conversion. Screaming Frog’s website audit ensures that the platforms used in your affiliate campaigns are optimized and free of technical errors, helping to improve their effectiveness. Verification of the correctness of affiliate links, often used as part of Onaffiliate affiliation, is another practical example of using this tool in specific business models.
Screaming Frog is also invaluable when migrating websites, allowing you to map and test redirects precisely, minimizing the risk of losing traffic and position. It is used to monitor the technical condition of large portals and online stores, where cyclical scans allow you to quickly respond to newly arising problems. Screaming Frog is a versatile solution whose capabilities go beyond simple data collection. It enables a deep analysis of the structure and content of the website, being the basis for many advanced optimization activities aimed at improving the visibility and usability of the website.
Possibilities and price
Screaming Frog SEO Spider is available in two main license variants, which affects its functionality and cost. The first option is the free version, which offers basic scanning capabilities. However, it has some significant limitations, the most important of which is the limit of 500 crawled URLs. For very small websites, simple company blogs or business card websites, this limit may be sufficient to conduct an initial, basic analysis.
The second option is the paid version, available as part of an annual license. This version removes any restrictions on the number of URLs scanned, allowing you to analyze websites of any size, from small to the largest corporate websites. The paid license also unlocks a number of advanced features that are crucial for professional SEO analysis. These include integrations with popular analytics tools and databases like Google Analytics, Google Search Console, as well as third-party link analytics tools like Majestic and Ahrefs. This allows you to enrich the data from the scan with information about traffic, organic queries or the link profile of the website. The paid version allows for advanced scanning configuration, including the ability to skip specific addresses, scan only selected subdirectories, or include custom headers and cookies. There is a custom extraction function using regular expressions, which allows you to retrieve very specific information from the HTML code of the page.
The paid version also offers saving and loading of scanning sessions, which allows you to analyze the results later, compare data from different time periods, or share the results with your team. Visualization features for your site’s structure, such as tree charts and diagrams, are only available in the paid version and make it easier to understand the complexities of your site. The cost of an annual license for a single user is currently around 150 British pounds.
For an average entrepreneur who needs a one-time audit of their website or an occasional analysis, buying a license and, above all, learning how to use this extensive tool may be unprofitable in terms of time and money. In this case, a more effective and often cheaper solution in the long run is to use the services of a professional company that has both licenses and the required experience. As a digital marketing agency, Onaffiliate not only has the appropriate licenses for professional tools, but above all deep knowledge and experience in interpreting complex data from scanning. Outsourcing the analysis and optimization of the website to specialists guarantees receiving ready-made, precise recommendations leading to a real improvement of the website and its results on the web. This approach is especially valuable when planning and executing advanced marketing campaigns, where technical website perfection is a fundamental requirement for success.
Screaming Frog SEO Spider provides invaluable support in your work on website optimization. It’s a tool with powerful diagnostic capabilities, allowing for an in-depth technical analysis of the website. However, just having the tool is just the beginning. The ability to correctly interpret the collected data and the necessary knowledge of how to translate Screaming Frog reports into specific, effective corrective actions are crucial. For many companies, especially those who do not deal with online marketing on a daily basis, it is this stage of diagnostics and planning that can be the biggest challenge and requires specialist knowledge. Using the services of a professional affiliate agency or an agency specializing in SEO is the optimal solution. Experienced specialists not only have the right tools and licenses, but above all they have unique know-how and years of practice. They can quickly and precisely diagnose website problems, prepare a comprehensive action plan and implement the necessary optimization changes. This makes the website a strong, technical foundation for all online initiatives, including the development of organic visibility, paid advertising campaigns or advanced marketing campaigns.
