Affiliate marketing Social Media & Affiliation – LinkedIn
LinkedIn is a platform associated primarily with establishing business cooperation, looking for a new job and publishing offers by entrepreneurs. Along with the development of the service, it has also become a powerful tool for making money online. It is a medium definitely different from Instagram or Facebook, associated mainly with entertainment and informal contact with other users. LinkedIn is more professional. It is worth remembering that you can also run effective affiliate campaigns here. A good affiliate agency, such as Onaffiliate, will help with this.
Employee of the Year
LinkedIn is a platform for everyone who wants to advance their professional career. It is used by business owners as well as job seekers, students and recruiters. It is a network of professionals. You can find job or internship opportunities, establish or strengthen professional relationships, or learn new skills to succeed in your career. LinkedIn can be accessed via a computer, mobile app, or mobile browser. Completing your profile makes it easier to find the right offers. The user can present their professional history, experience, skills, and education. Through LinkedIn, you can also organize offline events, join a group, write an article, post a photo or video, and more. Members have access to a network of professionals, companies, and groups in a particular industry and beyond.
LinkedIn offers a free, basic subscription, while a Premium account gives you access to special products and features, such as marketing, recruitment, sales, and training products. The Premium version is available for free for a month. The platform will come in handy for people who want to do affiliate marketing. Onaffiliate will help them.
LinkedIn in your company
Companies can use LinkedIn in a variety of ways. First of all, it is useful when recruiting new employees. A positive image of the company created on the platform can arouse the interest of potential candidates. The website offers a suite of recruitment solutions that allow you to build a database of candidates and send personalized private messages. Another way to use it is to search for leads – potential new customers. It is worth using thematic groups for this purpose. The content published in them goes to people with the profile sought by the company. The more substantive and attractive the content is, the more engaging it will be to interact. The portal allows you to set up a company website, which will be a showcase of the company. It is used to post various content, m.in. information about the organization itself, as well as articles, videos or podcasts about the activities undertaken, current events in the organization or on the market, or specialist knowledge from a specific industry. It is possible to conduct promotional activities, increase the recognition and credibility of the company.
A Showcase Page, on the other hand, is a brand page – a tab attached to the company’s profile. It is used, m.in, to create the image of individual company brands, projects or business units that are addressed to other recipients. Personalized content can be tailored to specially selected potential candidates. The last possible type of activity is simply conducting direct advertising campaigns. Text ads are the easiest solution, but sponsored posts are more effective. LinkedIn InMail private messages sent to selected users are also a good option. You can run affiliate campaigns on LinkedIn. This issue is dealt with by the Onaffiliate agency.
LinkedIn and affiliation
Affiliate marketing should target users who are convinced to purchase high-quality products or services. Popular social media is full of users who settle for products that give temporary satisfaction. LinkedIn, on the other hand, focuses on those who take business seriously. When starting your adventure with affiliation, you need to remember to choose the right affiliate program. The user should be genuinely interested in the industry with which the advertiser is associated. He also needs to get acquainted with his audience and build his own. In order for your actions to be effective, it is worth creating a personalized link to your profile, using keywords on your profile, publishing content also on other social media, placing phrases such as Call To Action and links to your accounts on other platforms.
On LinkedIn, you can promote, m.in, software and tools related to the industry in which you operate, online courses, books and ebooks, development programs, as well as other services and products related to the broadly understood business. An affiliate agency like Onaffiliate is there to help beginners.
LinkedIn users are professionals, people who are aware of their needs. When they come across a product or service that meets their well-defined expectations, they may be interested in it for longer. There is a higher chance that they will buy more and be loyal to specific creators and advertisers. This is a great option for those working in the B2B sector. When deciding whether or not to run affiliate activities, you also need to keep in mind the potential risks. You should verify the accounts you work with well, due to the fact that fraud often occurs. You also need to keep in mind that promotion on LinkedIn will be more expensive than through other platforms. The dominance of B2B users means that it won’t be the right channel for everyone.
LinkedIn is different from other platforms – it gathers professional users who want to make business contacts. Marketing activities carried out through it must also be different from those on other social media. They will be best for representatives of the B2B sector. To increase the chance of success, it is worth using the help of a good agency.
