Affiliate marketing Influencer … The art of gaining popularity
Influencer marketing is becoming more and more popular, supporting many brands and enabling them to gain a competitive advantage. No wonder that more and more people decide to start their careers on the Internet. However, it is not an easy path and requires patience and an appropriate strategy. How to gain popularity and become an influencer? How is the marketing potential of online personalities measured? Here are the answers to these and other questions!
Reach, subs, likes, comments
Considerations about building popularity by influencers should start with reach, which is a key indicator of the effectiveness of marketing activities. What is it?
Reach – in the context of influencer marketing and affiliate marketing – refers to the number of unique visitors who view content offered by an influencer, such as posts, videos, or social media stories. This is by far the most important indicator, because the higher it is, the greater the chance of reaching new people, and thus increasing the number of followers. Large reach can be used in many ways, and one of the most important is to establish cooperation with brands and derive large financial benefits from it.
However, this is not all. In the context of influencers, subscriptions, likes and comments also play an important role.
- Subscriptions. They refer to the number of people who have chosen to follow a particular influencer on a selected social media platform (e.g. by clicking the “Follow” or “Subscribe” button). This is also a very important indicator of influencer popularity, because the higher it is, the greater the potential to reach more people with new posts.
- Likes. They are an expression of positive reception of the content and give information about how many people appreciated the post, photo or video. Likes are an important indicator of engagement, and a large number of them can indicate that the content shared by the influencer is interesting and engaging.
- Comments. It is a form of interaction in which users express their opinions, ask questions or simply react to specific content. Comments are one of the main ways to establish a dialogue between the influencer and the community, and as the number of comments increases, the likelihood of expanding the reach increases (the algorithms of the social media platform may find the post valuable and will promote it to more users).
In short, it is the reach, subscriptions, comments and likes that determine whether a given influencer is a well-known, respected figure and is able to provide the brand with effective promotion of its products or services.
Original content…
There are many ways to build popularity and gain large reach, and one of the best ones is undoubtedly content, i.e. all kinds of posts, photos or videos shared by influencers. The key to success in the industry is the original one, i.e. created from scratch by an author who stands out from the rest. It means that the content is not copied or borrowed from other sources.
Original content is important for several reasons – it allows influencers to build their authenticity, increase community engagement, and stand out in the crowd. What’s more, unique content is promoted by search engines (e.g. Google) and thus helps to gain visibility on the web and build reach.
How to create original content? First of all, you should:
- find your niche by defining the audience you want your content to reach and defining the goals you want your content to achieve;
- Focus on topics that are interesting, unique, and rarely explored by other creators.
- focus on high-quality texts, photos, videos, or graphics to attract the attention of the audience and make the content engaging and professional;
- be authentic and honest, and often rely on your own experiences;
- Engage your community, such as by asking questions, running contests, or encouraging comment.
- mix content, i.e. combine texts, graphics, videos or memes to attract different groups of recipients more effectively.
Basing your influencer activity on quality and original content increases the chances of establishing cooperation with brands and more effective acquisition of new proposals, e.g. based on the Onaffiliate affiliate agency.
… or shocking the audience
Unfortunately, a large number of candidates for influencers choose a different way to gain popularity and decide to shock their audience. It involves evoking strong, often negative or controversial emotions in order to attract attention. Influencers decide to do this to stand out from other creators, attract media attention and gain more followers. Examples? Expressing unusual opinions, taking up taboo topics, taking part in extreme challenges or surprising stylizations.
However, it is worth remembering that shocking is associated with a lot of risk. Behaviors perceived as bad or inappropriate can alienate some recipients and lead to a loss of trust and credibility, which will be synonymous with a decrease in the number of subscribers. What’s more, shocking – especially unskillful – discourages many brands from starting cooperation with a given influencer in the field of influencer marketing or affiliate marketing. Potential legal consequences, such as the removal of an account from a social media platform or even a lawsuit, can also be a problem.
How about specialization?
Therefore, a much better way to gain recognition and build reach is original content. Especially when it goes hand in hand with specialization. As it turns out, people who have knowledge of a specific topic and base their content on it have a much better chance of gaining a large number of followers and starting effective cooperation with valued brands.
Specialization helps you stand out from other creators, attract the right audience, and build an authentic and strong image. What’s more, when an influencer specializes in a specific field, their audience feels that the creator’s knowledge is more valuable and specific, so they will engage in discussions more often and be more likely to share content. This will have a positive impact not only on the reach, but also on the interest of business partners, who are more willing to establish cooperation with specialists in a given field. A great example is the Onaffiliate agency, which brings together many influencers who can boast detailed knowledge in a given topic.
To sum up, if you want to become an influencer, it is worth focusing primarily on original content and providing Internet users with valuable, specialized content. Shocking is a shortcut that, while it can help you gain popularity, is often counterproductive in the long run. To increase your chances of becoming a valued influencer, it is worth starting cooperation with an Onaffiliate agency. Affiliation is definitely one of the best ways to establish and maintain good relationships with business partners.
