Affiliate marketing Influencer known for … blog
Until recently, blogging was primarily a way to share your thoughts and express yourself to hundreds of readers. Today, it is also used for business purposes – almost every company that wants to effectively position itself in Google and build the position of an expert in the industry has its own blog. What’s more, the blogosphere is a place where influencers promote themselves – what is the reason for this, what benefits does it bring and what can be done to become a recognizable person on the web with the help of this format?
Blog, or…
A blog is a type of website where an author regularly publishes content (called entries or posts). The articles you create can cover a variety of topics – from personal thoughts, through advice and information, to professional analysis and reviews of products or services. Blog posts are usually ordered chronologically, from newest to oldest.
The most important characteristics of blogs include:
- a wide range of topics – blog articles can cover virtually any topic, both less and more specialized (from travel and cooking, through technology, to finance or health);
- a diverse form – although originally blogs were intended to publish texts, they evolved over time and today they also contain photos, videos, infographics or other multimedia;
- the possibility of interaction – readers can comment on posts, which in turn leads to a frequent dialogue between them and the author of the post;
- Personal – Blogs often reflect the author’s personality, style, and opinions.
Why do people create blogs? While some time ago the goal was primarily to share your interests and knowledge, now blogging allows you to build a brand – both personal and business. What’s more, it is a solution suitable for those who want to make money, e.g. through advertising, selling products or cooperation with companies.
No wonder that a blog is a way to become an influencer – just like social networks, it can be a springboard for popularity and establishing cooperation, e.g. in the field of influencer marketing or affiliate marketing.
Start with…
Starting a career as a blog influencer is relatively simple, as it does not require a huge amount of knowledge or technological background. However, in order to stand out from the big competition, the creator is required to have a plan, commitment and authenticity. So, what are the steps on the way to becoming an influencer?
1. Finding Your Niche
Every candidate for an influencer who wants to support influencer marketing or affiliate marketing campaigns in the future must first think about the subject of the blog. It is not worth writing about everything, but finding your own niche – best suited to the interests or skills of the creator. What is the most popular in the blogosphere? First of all, fashion and beauty, health and fitness, travel, recipes, and technology and gadgets.
2.Starting a blog
Once you’ve chosen a topic and created a general concept, it’s time to start a blog. It is worth finding the right platform and creating an aesthetically pleasing and easy-to-navigate website that will have a unique design and a professional name and domain.
3. Publish valuable content
The basis for success is publishing content that is helpful, inspiring, and/or entertaining. It is worth remembering primarily about:
- putting quality over quantity – content should be substantive, well-written and unique;
- regular publications – it is worth adding entries at least once a week so that readers have constant contact with the author;
- visual aspects – a good practice that affects the attractiveness of the blog is to add photos, graphics or videos in articles that attract the attention of readers;
- SEO – posts should be optimized for positioning to increase the visibility of the blog in Google search results.
4. Building a community
Being an influencer means interacting with people. Therefore, the creator should engage their readers, e.g. through social media (promoting posts on platforms such as Facebook, Instagram or TikTok), comments (answering readers’ questions and opinions) and newsletter (building a subscriber base to be able to regularly contact loyal readers).
5. Collaborate with other creators
If you want to gain popularity faster, it is worth developing your network of contacts by working with other bloggers, brands, affiliate agencies or experts in a given industry. This is the best way to increase reach and new possibilities.
It is worth remembering that the key to gaining the trust of readers is authenticity. When creating posts, it is worth showing your personality, sharing your own feelings and stories, as well as building positive relationships with your audience.
Is it already?
Taking into account the types of influencers, it can be said that this title can already be used by people with at least 1 thousand followers. Unfortunately, this is true for social media, and there are other aspects to consider when it comes to a blog.
The fact that the creator becomes an influencer can be evidenced by:
- a constantly growing group of readers who regularly visit the blog, comment and share entries;
- growing influence on recipients’ decisions – e.g. when product or service recommendations are noticed and eagerly used by blog readers;
- growing interest from brands and affiliate agencies, such as Onaffiliate – the creator begins to receive offers of cooperation and achieves more and more remuneration for it;
- blog monetization – when the creator earns more and more through affiliations, sponsored posts, ads, selling their own products, etc.;
- presence in other channels – when, for example, the creator is increasingly talked about on Instagram, TikTok or other social networking sites.
Achieving the status of a blog influencer is smooth and it is often difficult to pinpoint this key moment. Therefore, it is worth building your community and developing in a given topic to be able to enjoy recognition among readers and Internet users as soon as possible.
Benefits and opportunities
The most important benefit of becoming a blog influencer is the fact that the creator can earn a lot of money by combining passion with business. Modern companies are more and more willing to reach for well-known Internet personalities to promote products and services, while paying considerable amounts of money – both in the case of one-off campaigns and long-term cooperation.
However, this is only the tip of the iceberg. A blog influencer can use their status in many other ways – e.g. run their own business, build a personal brand, develop additional channels (e.g. podcasts or social media activities) and inspire and help others in their everyday choices.
There are really a lot of possibilities, which is why so many people decide to choose this career path. To speed up your way to the top of popularity and earn a lot of money faster, it is worth working with the Onaffiliate agency. Affiliation gives you the opportunity to establish new relationships with brands and other creators, which will translate into future success.
