The Internet, although it is one of the greatest achievements of modern times, is not free from inappropriate behavior and numerous threats. We are talking about pathology, which is present especially in social media. However, as it turns out, it can also be used to… promotions, which are eagerly used by some Internet users, including
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The growing importance of the Internet in the context of promoting business and the development of social media have made many people think about a career as an influencer today. For some of them, the main motivation is money, while others care more about fame in the broadest sense. And what is the reality? Can
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The modern world of advertising is significantly different from that of a dozen or so years ago. Today, in the era of the development of the Internet and social media, less emphasis is placed on promotion on television and in the press, and online marketing is much more important. And in this world, influencers play
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Influencers are a huge value for many brands today, enabling them to acquire customers and promote products and services more effectively. However, it is worth noting that choosing the right person to work with depends on many factors – including the type of influencer. Companies have nanoinfluensers, microinfluensers, macroinfluensers and megainfluencers at their disposal. What
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Influencer marketing is becoming more and more popular, supporting many brands and enabling them to gain a competitive advantage. No wonder that more and more people decide to start their careers on the Internet. However, it is not an easy path and requires patience and an appropriate strategy. How to gain popularity and become an
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“Influencer” is a term that has gained importance in recent years and is present in almost every area of our lives – from business to politics. Some people associate it positively, and others it arouses a lot of reluctance, but no one passes by it indifferently. So it’s worth taking a closer look at the
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Blogs have come a long way since their inception – from personal online journals to powerful marketing tools. They have become a platform where brands can share their knowledge, values and build lasting relationships with customers. In the era of saturation with advertising content, consumers are increasingly looking for authentic and valuable information, and blogs
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In the world of social media, the dynamics of change is extremely fast. New platforms come and go, and existing ones are constantly evolving to meet user expectations. Snapchat, which debuted in 2011, revolutionized the way we communicate online by introducing the concept of disappearing messages and short-lived content. While many predicted its imminent demise
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In the era of universal access to the Internet and increasing mobility, streaming has become one of the main channels for the distribution of multimedia content. This technology allows you to play audio and video materials in real time, without having to download them to the user’s device. The popularity of streaming is growing by
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In the era of rapid technological development and changing consumer habits, companies are looking for new ways to reach their audience. Traditional forms of advertising are increasingly giving way to modern platforms that offer direct interaction and user engagement. One such platform is Twitch – a streaming service that has revolutionized the way people consume
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