Affiliate marketing Influencer and its benefits
The growing importance of the Internet in the context of promoting business and the development of social media have made many people think about a career as an influencer today. For some of them, the main motivation is money, while others care more about fame in the broadest sense. And what is the reality? Can an influencer really count on high earnings and huge popularity?
I want to be an influencer!
The thought of becoming an influencer is germinating in the minds of more and more people, especially those at a young age. This is because it is a career path that, like no other, gives you creative freedom and the opportunity to express your opinions or ideas. It’s also a huge flexibility – influencers don’t have to work according to a fixed schedule and can decide when, where and how they will create content. Therefore, it is a particularly attractive path for those who do not want to work in a traditional way (e.g. in the office for 8 hours a day).
However, this is not all. The motivation to become an influencer can also be:
- potentially high income, which is generated especially by cooperation with other brands (influencer marketing or affiliate marketing);
- popularity and recognition, which result from a large number of followers, e.g. on YouTube or TikTok;
- the ability to influence others, because thanks to reach, influencers can inspire, promote their own values or support social campaigns;
- Self-actualization, especially for those who like to create new content, e.g. photos, videos or texts;
- developing their own skills, e.g. in the field of marketing, communication, project management or building a personal brand;
- access to exclusive products or events, such as film premieres, fashion shows or various types of conferences;
- establishing new relationships – not only with brands, but also with other creators, which will be important for people who like challenges and value the opportunity to meet new, valuable people.
Being an influencer is trendy and provides many benefits, and gathering a large, engaged community around you doesn’t have to be difficult at all. No wonder that more and more people are choosing this career path.
Real money?
However, the most important factor that makes so many people want to become influencers is earnings. By choosing this career path, you can earn really big money, and there are at least several ways to get it.
1. Cooperation with brands (influencer marketing and Affiliate Marketing)
Companies that want to promote their products and services more effectively and gain a competitive advantage are increasingly looking for influencers who have an impact on the right target group. Thanks to this, you can count on really high income (also in the long run), which is generated primarily by sponsored posts – companies pay for placing advertising content on influencers’ profiles (e.g. photos, videos or posts with product recommendations).
However, this is not the end. Long-term collaborations are becoming more and more common, under which the influencer becomes a brand ambassador and recommends its products or services for a long time. It is also impossible not to mention affiliate agencies, thanks to which influencers can promote products using special links and receive a commission on transactions. An example is the Onaffiliate agency – affiliate is a great way to earn money today in a reliable and safe way.
2. Creating and selling your own products
Many influencers who have built a strong personal brand choose to create their own products or services that they can sell to their audience. Most often, they create their own collections of clothing or cosmetics, offer educational online courses or sell accessories (T-shirts, mugs, bags, etc.) with their own image.
The best examples of the effectiveness of such a strategy are influencers PewDiePie or Kylie Jenner, who have built entire empires around their brands, selling clothing and cosmetics.
3.Monetization
Platforms such as YouTube, Twitch or TikTok offer various forms of content monetization , for example through ads. In practice, this involves converting internet traffic and interactions, e.g. under a video or post, into income.
The best example is YouTube, which allows influencers with a large number of subscriptions to earn money by displaying ads in videos. Add to this the revenue generated through donations (“donations”) from fans, and you can enjoy really large earnings, even without starting cooperation with brands.
4. Sponsorship and cooperation with organizations
Another way to earn a lot of money can be sponsorship. How does it work? Influencers are often invited to participate in events as guests, in order to popularize or raise its rank. Such attendance is, of course, additionally paid, as well as live broadcasts of events, shows, festivals or premieres, which can be sponsored by brands.
All these earning methods give influencers great opportunities to build their financial base. Often, obtaining large revenues requires a minimum of effort – it is enough, for example, to cooperate with an Onaffiliate agency. Affiliate marketing today allows you to earn money from recommendations for a longer period of time after publication.
Real fame?
Finally, it is worth saying more about the fame of influencers, which – apart from high earnings – is the main motivation to start such a professional career. This is a special type of popularity that is different from the fame of celebrities or public figures. Influencers gain recognition mainly on the Internet, thanks to social networking sites – instead of appearing in traditional media, such as television or press, they gain popularity online, building an engaged community around them. This fame is based on close relationships with the audience, niches and specializations, as well as managing one’s own image. It can give a sense of self-fulfillment and a lot of satisfaction, which is why so many people want it.
However, it is worth noting that the popularity of influencers is often short-lived, as it is based on dynamic trends and changing tastes of recipients. Unlike traditional celebrities whose fame is based on a long-term career (e.g. actors or singers), the fame of an influencer can only last a moment – especially if they do not adapt to online changes. To keep their audience engaged, creators need to keep providing fresh content, experimenting with new ideas, and engaging their community.
You can write a book of several hundred pages about the benefits of being an influencer. It is a chance for high earnings, recognition and self-fulfilment, which is why more and more people are choosing this career path. However, it is worth remembering that the growing competition in this field requires continuous development and self-denial. Therefore, it is very often much more difficult than becoming an influencer to maintain this status over many years. If you want to make the task easier, it is worth establishing cooperation with an affiliate agency, e.g. Onaffiliate.
