Affiliate marketing Influencer known for… Instagram
High recognition on the Internet today gives great opportunities related to career development and earnings. One of the platforms that allows you to gain the status of an influencer actively participating in marketing campaigns of various companies is Instagram. What is the reason for this? How to become an Internet personality and why is it worth trying to do it at all?
Instagram, or…
Instagram is one of the largest and most popular social networks in the world. Every month, it brings together as many as 2 billion active users, which is an ideal way to gain popularity on the Internet and promote your own brand.
What is the secret of its popularity? Instagram is a platform that allows Internet users to share photos, videos, and live video content. It has become popular due to its visual approach to communication and simplicity of use – it can be used by anyone, regardless of their device (smartphone, tablet or computer).
The most important features of Instagram include:
- Sharing photos and videos that can be edited with a variety of filters and other functional and easy-to-use tools
- stories, i.e. short, temporary content visible for 24 hours, to which the user can add texts and various types of effects;
- reels, which are short, TikTok-like videos that users can quickly create and share;
- private messages, in the form of texts, photos and videos that can be sent directly to other users;
- explore, which is a tab that allows you to discover content outside your circle of friends and followers;
- shopping – this is a feature that allows you to browse and buy products directly from the Instagram app.
So many possibilities make Instagram one of the most important social networks and it is where many influencers start their careers. How do you become a recognizable person who will gain the interest of brands and will be able to actively participate in influencer marketing or affiliate marketing campaigns?
Start with…
Starting your journey as an Instagram influencer requires strategy, authenticity, and commitment above all else. Here are the most important steps that can help you achieve this goal.
1. Choosing a niche
First of all, it is worth finding a topic that is the object of interest of the creator or is very popular among the Instagram community. The greatest interest is generated by areas such as fashion, culinary, fitness, travel, technology and lifestyle. The more specific the niche, the easier it will be to build an engaged community.
2. Create a consistent profile
The next step is to create a consistent and attractive profile. First of all, it is worth taking care of a good quality profile photo, creating a creative BIO description that reflects the personality and object of interest of the creator, as well as adding a link to your own website or offer.
3. Publish valuable content
The absolute foundation of success on Instagram is publishing high-quality photos and videos. First of all, it is worth using good lighting and editing your materials in such a way that they look professional. It is important to remember that the content should be interesting for the target group and solve problems and inspire community members.
You should also not forget about regularity – if you want to become an influencer on Instagram, it is worth publishing content at least 2-3 times a week.
4. Building a community
The faster the number of followers of a creator on Instagram grows, the more the chances of quickly gaining influencer status will increase. So it’s a good idea to actively engage with your followers by responding to their comments and messages, and use live coverage and streams to build a closer connection with them. A way to succeed is also to tag other profiles (e.g. brands, friends or influencers).
5. Use of hashtags and locations
If you want to attract the attention of brands and take part in affiliate or influencer marketing campaigns , it is worth using popular and relevant hashtags that increase the reach of the post. Locations can also be helpful, especially when the content is about specific places (e.g. dishes from a selected restaurant).
Is it already?
There is no clear moment when you can say “I am an influencer”, but such a status can be evidenced by the number of followers – at least 1 thousand (nanoinfluenser). However, this is not all, because several other conditions must also be met:
- have an engaged community that actively and willingly comments, likes and shares posts;
- gain recognition in your niche, which happens when your audience and other influencers start identifying the creator with a specific topic;
- influence the decisions of others, which can be seen when others start to trust the creator’s recommendations and ask detailed questions about products, services or places.
What’s more, the status of an influencer is evidenced by the fact that the creator begins to make money on his business. When brands or affiliate agencies contact him, proposing cooperation, it is a clear signal that he is on the right path to success.
Benefits and opportunities
But why is it actually worth trying to become an influencer on Instagram? It turns out that such a status brings many benefits. The most important ones include:
- a constant source of income, which results from cooperation with brands or earning money on referrals, when recipients make a purchase through the creator’s links (this is possible thanks to the Onaffiliate agency);
- building a personal brand and becoming a recognizable person in a given field, which opens the door to various professional projects;
- opportunities for professional development, e.g. through cooperation with the media and organizations, conducting workshops or webinars, or even working as a brand ambassador or consultant;
- new experiences, e.g. in the form of establishing relationships with other valuable people, participation in various events, etc.;
- Developing your own skills – creating content allows you to learn photography, video editing, copywriting, or social media management.
All this opens up new opportunities, e.g. related to cooperation with brands and affiliate agencies. No wonder that so many people start their business on Instagram and want to become an influencer.
To sum up, the road to being an influencer on Instagram is not easy, but with a little patience and perseverance, it is possible to achieve success. It is just worth remembering to publish high-quality content, constantly expand your own community, as well as be regular and consistent. If you want to make your way to the top easier, it is worth establishing cooperation with the Onaffiliate agency. Affiliation is one of the best ways to earn a lot and attract the attention of brands from various industries that are looking for specialists to help promote products and services.
