Affiliate marketing Influencer known for … podcast
There are many ways to reach a wider audience and win over Internet users, and podcasting has become one of the best in recent years. There are many examples of people who have become popular thanks to it and can now call themselves influencers. Therefore, it is worth checking how to use this form of communication and why it is worth taking an interest in it at all.
Podcast, or…
First, however, we need to say more about what a podcast is in general. It is a form of digital broadcast, which in a way resembles traditional radio programs. However, it differs from them in that you can listen to it anywhere and anytime, because it is available on demand, e.g. on various types of platforms, such as Spotify.
The most important features of a podcast include:
- audio format – the vast majority of podcasts are audio recordings, although video versions, i.e. vodcasts, have also become increasingly popular recently;
- thematic diversity – podcasts can cover any topic, from education, through health and entertainment, to politics or technology;
- the form of episodes – podcasts are usually published in series and with varying frequency (daily, weekly, monthly, etc.);
- Freedom of access – listeners can download or listen to podcasts on their devices (smartphones, tablets, or computers) anytime, anywhere.
What is the reason for the huge popularity of podcasts? First of all, because of convenience – they accompany the audience while driving, training or cooking, and often make tedious activities more enjoyable. What’s more, thanks to its diversity, everyone is able to find something suitable for themselves, and there is no shortage of extremely valuable programs on the Internet, which are a source of knowledge or inspiration.
No wonder that podcast creators become recognizable and after some time gather a loyal and committed community around them. In this way, they evolve into influencers, who can help brands in influencer marketing or affiliate marketing activities.
Start with…
Creating a podcast is a great way to build your personal brand and build a loyal audience. To become an influencer in this field, it is worth going through a few key steps.
1. Choice of subject matter
If you want to become a well-known podcast creator, you should first think about the subject matter of your broadcasts. Instead of talking about everything, it is much better to find a specific niche – preferably one that is interesting for the future influencer and in which he feels at ease. The choice in this area is really large, and healthy eating, technologies or… Crime stories.
2. Developing the concept of the podcast
Knowing the subject matter, you can move on to creating a concept. You need to decide what format you want the podcast to have (monologue or interview?), what the length of the episode should be (short, 10-15 minutes, or a longer conversation?) and what style to choose (professional, casual or humorous?). It is also worth paying attention to the frequency of publication – regularity is key!
3. Investment in hardware and software
Good sound is the foundation of a podcast’s success. To get started, you’ll need a high-quality microphone, the right headphones, as well as editing software. It is also worth finding an online recording platform at this stage and choosing a place for publication.
4. Recording and publishing
After creating the concept and gathering the necessary equipment and applications, you can start working. To make a podcast work, you need to write a script or conversation plan to avoid chaotic statements. The recording itself should be carried out in a quiet room with good acoustics. Finally, it is also advisable to remove noise and add effects that will make the broadcast more attractive and dynamic (e.g. music for the beginning and end of the episode).
5.Promote your content
If you want to become an influencer, you need to properly promote your podcasts – preferably using social media, such as TikTok or Facebook. You will also need to interact with your audience (e.g., answering questions and comments) and invite more and more interesting guests to expand your reach.
Is it already?
If you want to become an influencer and participate in promotional campaigns (e.g. influencer marketing or affiliate marketing), you need to build a loyal and engaged community around you. However, there is no line beyond which you can call yourself an influencer – podcasts simply need to regularly attract listeners, whose group will grow over time. A solid foundation is a few hundred listens to one broadcast at the beginning, but the interest of brands or affiliate agencies will take place later, e.g. after gathering an audience of thousands of people.
Being an influencer in the field of podcasts can also be talked about when the community becomes more and more engaged. We are talking about a situation in which the audience often comments on episodes on social media, sends numerous messages to the creator and appreciates his work, as well as shares the podcast with others. You can also see yourself as an influencer when companies start offering cooperation in exchange for promoting products or services in broadcasts or when others start inviting the creator to their podcasts.
Benefits and opportunities
And why is it worth becoming an influencer known from a podcast in the first place? It turns out that such a status offers great opportunities – both in terms of earnings and building your personal brand. The former can be acquired through cooperation with companies and agencies (Onafilliate is the best example of this), as well as monetization of content on individual platforms.
What’s more:
- a podcast allows you to share your knowledge and passion, which builds the image of an expert in a given field, and thanks to regular publications, the creator becomes recognizable and gains the trust of listeners;
- A podcast is a space where you can be authentic and experiment with different formats (interviews, narrations, quizzes), which offers great opportunities for self-development;
- Getting into podcasting requires little investment in hardware and software, which makes it more accessible than other forms of media.
All this means that more and more people decide to create original and interesting podcasts. This format has become extremely popular in recent years and offers great opportunities for creators – related to both career development and self-fulfilment.
To sum up, it is definitely worth becoming an influencer known from podcasts. However, it is worth remembering that gaining such a status requires time, patience and creating high-quality content. Once you have a larger community, you can start collaborating with other creators, brands, and agencies like Onaffiliate. Affiliation, as well as influencer marketing, are great ways to gain a steady source of income, so it is worth considering this career path.
