Affiliate marketing Influencer known for … TikTok
Every year, there are more and more online personalities who have more and more influence on building brands and promoting their products or services. You can become an influencer in many ways, and this opportunity is offered, among others, by TikTok – one of the most dynamically developing social media platforms. What is the reason for this, how to make a career on this portal and what does it involve? Here’s everything you need to know about it!
TikTok, or…
TikTok is a social media platform that allows users to create, share, and find short videos. The app was created by the Chinese company ByteDance in 2016 and since then it has gained huge popularity all over the world, especially among young users.
How does it work and what makes this service stand out from the rest?
- TikTok allows users to create and watch videos ranging in length from a few seconds to 10 minutes. The most important formats are entertainment, education, dance, lip-sync (lip-syncing with music) or comedy.
- The main page of the application is the so-called FYP (For You Page), where videos tailored to the user’s interests are displayed. TikTok’s algorithm analyzes what content it watches, likes and comments on to recommend videos tailored to individual preferences.
- TikTok offers a wide range of video editing features, such as filters, visual effects, and transitions. It also allows you to overlay music and sounds from a large library, as well as add text and stickers.
- Thanks to TikTok, users can interact with each other in various ways – they have the ability to like, comment and share other people’s videos, as well as follow their favorite creators.
TikTok stands out from other social networks primarily for its dynamic and short formats, which are easy to digest and perfectly fit into a hectic lifestyle. What’s more, it makes content creation much easier, as it provides access to numerous tools that allow video materials to look professional even without specialized equipment and extensive editing skills. It is also important that TikTok has a huge impact on current trends – it shapes, for example, music, fashion or social trends, especially among younger audiences.
No wonder that more and more people see the potential for their career development in this portal. The creator can become an influencer and reach a wide audience, and thus – establish cooperation with brands and earn a lot of money, for example from participating in influencer marketing or affiliate marketing campaigns.
Start with…
Becoming an influencer on TikTok requires creativity, regularity and knowledge of the specifics of this platform. Here are the steps that are crucial to achieving this goal.
1. Finding Your Niche
The key to success on TikTok is to determine the subject of your content, which on the one hand will match the interests and skills of the creator, and on the other hand, will remain in line with the expectations of the community of this portal. On TikTok, niches such as dance, fashion and beauty, education, cooking, fitness, and DIY are particularly popular. All kinds of comedy videos and sketches are also popular, which often become viral.
2.Using trends
If you want to reach a wide community, it is worth creating videos that correspond to the current trends. Moreover, the creator should take part in various types of challenges and use popular sounds and music.
3. Publishing high-quality content
Offering TikTok users quality content is a very important issue. It is worth carefully planning the content of the videos (e.g. by creating scenarios), as well as taking care of their visual quality – it is a good practice to record them in a well-lit place, as well as to edit them properly (applying filters and special effects to make the video more attractive).
Remark! If you want to increase the reach of your videos, it is worth using hashtags that make it much easier to find videos on TikTok.
4. Authenticity and commitment
TikTok users value authenticity, so it’s worth being yourself and showing your personality. Engagement is also important – if you want to become an influencer, you need to publish videos regularly, as well as interact with viewers (e.g. by responding to their comments and messages).
5. Collaborate with other creators
To build a large community of viewers, it’s a good idea to collaborate with other creators in a given niche. This will not only improve the quality of video materials, but also attract the audience of other people.
Is it already?
According to the definition, you become an influencer when you reach 1,000 followers (nanoinfluenser). However, this is not entirely reliable – other signals are much better proof of whether a creator becomes an Internet personality. We are talking in particular about:
- growing viewer engagement – videos regularly gain a large number of views, likes and comments, and the content evokes reactions from an increasing number of people;
- Creator recommendations begin to influence viewers’ decisions, such as buying recommended products or participating in challenges they offer.
- content posted by a creator is increasingly shared on other platforms, such as Instagram or YouTube;
- Brands and affiliate agencies are approaching the creator, offering participation in advertising campaigns and offering more and more attractive terms of cooperation.
Benefits and opportunities
Becoming an influencer on TikTok opens many doors – both in your professional and personal life. The biggest benefit of following this path is, of course, a lot of money – the creator can generate large revenues in many ways, e.g.:
- earn money on advertising and sponsored collaborations – e.g. by participating in marketing campaigns of various brands or cooperation with affiliate agencies, such as Onaffiliate;
- monetize content through the TikTok Creator Fund – creators with large reach are paid for viewing their videos;
- receive virtual gifts from viewers during live streams that can be converted into real money.
However, the financial aspect is not everything. Being an influencer on TikTok provides the opportunity for self-fulfillment and gaining a lot of popularity. It is also a springboard to other areas, such as acting, modeling, music or media (many popular TikTokers collaborate with television, for example). It is also worth remembering that a popular creator has a great impact on his community – he can motivate, inspire and educate many people, which gives a lot of satisfaction.
All this makes it definitely worth becoming an influencer on TikTok. It is not only an opportunity to earn, but also a chance to develop, build a personal brand and have a positive impact on others. Of course, the road to success is not easy, but by being patient, committed, and persistent, you can definitely stand out on this platform. This is facilitated by the Onaffiliate agency. Affiliation is becoming an increasingly better way to earn money and establish cooperation with brands.
