Affiliate marketing Influencer known for … YouTube
Nowadays, watching various videos on the Internet is an everyday reality and occupation for people of all ages – from very young people to seniors. Creating video content and publishing it on a large scale is possible thanks to many services, but the most popular one is undoubtedly YouTube. It has also become a place where influencers promote themselves – it is worth finding out what it means to become a well-known Internet personality with the help of this portal!
YouTube, or…
YouTube at the beginning… It was supposed to be a dating site! When the three founders – Steve Chen, Chad Hurley and Jawed Karim – created the platform in 2005, their original idea was to create a place where people could upload videos of themselves and what kind of partner they were looking for. However, this idea failed, because there was little interest in such a service. Fortunately, the developers did not completely abandon the project and decided that it would be much better to transform it. They have noticed that people are increasingly creating videos with their phones, but they have nowhere to share them.
And this is how the most powerful video gathering platform was created, the popularity of which is most evident in numbers. YouTube has 2.5 billion monthly active users, is available in over 100 countries, and its users upload 12,000 hours of video content every day. Such a huge interest is due to at least several factors:
- YouTube is available for free and, unlike other platforms of this type, does not impose any restrictions, e.g. on the length of videos;
- YouTube is easy to use and allows you to set up functional channels where various types of videos and posts can be shared;
- on YouTube, you can comment and like videos, as well as subscribe to channels, which makes it easier to search for valuable content;
- Creators can monetize their video content through ads that appear in their videos.
- YouTube allows live streaming, which is especially encouraging for many users, such as gamers.
Affordability, simplicity and many possibilities – all this makes YouTube very popular. No wonder that it is a portal where many influencers were born, participating today in promotional campaigns (e.g. in the field of influencer marketing or affiliate marketing) of well-known brands. What should you do to join this group and become a recognizable person online?
Start with…
Starting a career as an influencer on YouTube requires a well-thought-out strategy, creativity, and consistency. However, there are a few steps that significantly shorten the road to success. Here they are!
1.Finding Your Niche
This is a very important issue that will allow the creator to realize himself in the subject matter that suits him and win over many people. To begin with, the future influencer should think about what they are most passionate about and what they can be authentic about. Popular niches on YouTube include fashion and beauty, gaming, fitness, cooking, technology, and education and DIY tutorials.
2. Investing in the right equipment
To create on YouTube, you don’t need expensive, professional equipment. An ordinary smartphone may be enough to start with, but over time it is worth investing in the right devices. We are talking especially about a camera that will provide high-resolution video materials, a microphone that can be used to ensure good sound quality, as well as lighting.
3.Create unique video content
This is the most important step – the competition on YouTube is very high, so the creator must focus on the quality of their videos. It is also worth thinking about what the content should stand out from the rest – style, humor, or maybe the way it is edited? There are really many possibilities in this regard, and the only limit is really only the imagination of the creator.
4.Optimize videos
Each YouTube video can be found using the website’s built-in search engine. Therefore, it is worth optimizing your video content in this regard, especially by adding an attractive title and attractive thumbnail, using appropriate tags and keywords, and creating a description.
5.Content regularity and planning
Every YouTube creator should plan a publishing schedule to build audience engagement. Adding videos regularly (e.g. once a week) helps to create a loyal community and is a very important step on the way to becoming an influencer.
6. Building a community
Finally, the only thing left to do is to expand the group of the channel’s viewers. This is possible in many ways – first of all, it is worth engaging in the comment sections, interacting (e.g. by asking viewers for opinions) or encouraging them to subscribe to the channel and turn on notifications. It can also be a very good practice to establish cooperation with other creators in a similar niche or promote videos on other social networks, such as Facebook, TikTok or Instagram.
Is it already?
Becoming a YouTube influencer is a process that depends on several factors, such as the quality of the content, viewer engagement, and individual goals. And although there is no single moment when you can officially call yourself by this name, there are some signs that the creator is heading in the right direction. We are talking in particular about:
- A regularly growing number of subscribers and many repeat viewers who watch content regularly.
- increasing involvement of viewers, who actively comment, like and ask questions to the creator;
- the appearance of the first cooperation proposals from brands or affiliate agencies.
A creator becomes an influencer when they have a real impact on their viewers, their channel starts to make money and more and more regular relationships with brands are established. If you want to speed up the whole process, it is worth establishing cooperation with the Onaffiliate agency. Affiliation can be a great way to get new partnerships and more and more earnings.
Benefits and opportunities
Is becoming a YouTube influencer worth it? Definitely yes, which is primarily due to financial benefits. Well-known creators can earn a lot of money from ads displayed in videos, by working with brands, as well as selling their own products. The so-called donations, i.e. financial support from viewers, are also becoming more and more popular.
But that’s not all – working on YouTube means independence and the possibility of self-fulfillment. The creator is not limited by any schedule and can work anywhere, anytime. What’s more, by sharing what he likes with a wider audience, he is able to effectively pursue his passion, which gives a lot of satisfaction.
As you can see, becoming an influencer on YouTube – although not the easiest – provides many benefits. So it’s worth following this path and starting publishing valuable videos. To make this task easier, you can establish cooperation with an affiliate agency, e.g. Onaffiliate, which will significantly increase the opportunities related to establishing cooperation with brands and will allow you to increase earnings from being an influencer on YouTube.
