Affiliate marketing Marketing Tools – Brand24
Effective online activities require constant observation of the digital environment. Companies need to know what is being said about their brand, products or industry. The search for and analysis of this information is the foundation for planning further marketing steps.
Understand the tool
Brand24 is a solution designed for internet and social media monitoring. Its main task is to track mentions containing specific keywords, such as the name of the company, product, advertising slogans or names of public figures associated with the brand. The tool scans a wide range of online sources. It collects data from social networking sites, including Facebook, Instagram, Twitter and Linkedin. It also includes online forums, blogs, news sites and consumer opinion portals. The system works in real-time, providing up-to-date information about emerging discussions. The user receives notifications about new mentions, which allows for a quick response. The platform analyzes the collected data, assigning each mention a sentiment (positive, negative, or neutral). It also determines its potential reach, estimating how many people the information could reach. It also identifies the key authors of the statement, i.e. the people or profiles that generate the most engagement or have a wide audience.
The Brand24 platform actively searches for mentions in many places online. Understanding these sources helps you get the most out of it. The system monitors:
- Social media (e.g. Facebook, Instagram, Twitter, LinkedIn, TikTok)
- News services and thematic portals
- Blogs and microblogs
- Internet forums and newsgroups
- Product/service review and feedback pages (e.g. Ceneo, Opineo)
- Newsletters (after proper configuration)
- Podcasts and videos (transcript analysis)
Each of these sources provides a different type of information and reaches a different group of recipients. End-to-end monitoring gives you a more complete picture of your brand’s online presence. The system filters out the noise, focusing on content directly related to the monitored keywords. Its algorithms are constantly being refined to precisely identify the context and meaning of each statement.
Scope of use
The possibilities of using Brand24 in marketing practice are wide and cover a variety of areas. One of the primary uses is online reputation management. The tool allows you to quickly nip negative comments or image crises in the bud. Identifying the problem early allows for a quick response and corrective action, minimizing potential damage.
Another important area is customer service. Brand24 allows you to find people who express dissatisfaction with a product or service outside of official contact channels. This way you can reach them proactively, offer help and solve the problem, often turning a negative experience into a positive one. This builds loyalty and shows that the company listens to its customers.
Competitor analysis is another key feature. Tracking mentions of rivals provides valuable information about their marketing efforts, customer reactions to their products or service, as well as potential weaknesses that can be exploited. This allows you to adjust your own strategy on an ongoing basis and learn from the mistakes or successes of your competitors. Brand24 is also an invaluable support in planning and evaluating the effects of marketing campaigns, including affiliate campaigns. You can track what discussions the campaign evokes, what emotions it evokes, what reach it has and whether the expected keywords appear in its context. This allows you to optimize activities during the campaign and precisely assess its effectiveness after completion. Data from Brand24 provides hard evidence of how the campaign has impacted brand awareness and image online.
The tool is also used in the area of influencer-based marketing. It helps you identify people who naturally speak about a brand or industry and have a real impact on their audience. In addition, the platform provides the data needed to create detailed reports for customers, presenting the effects of monitoring activities and their translation into business goals. Marketing agencies, such as an onaffiliate agency, use such tools to provide their affiliates with reliable data about the results of their activities, e.g. as part of affiliate marketing. Collecting this information manually would be time-consuming and inefficient.
Possibilities and price
Brand24 is a paid tool that offers a variety of subscription plans. A trial period is available to get familiar with its functionalities before making a purchase decision. The price depends on the scope of the package you have purchased, which differs mainly in the number of monitored keywords, the number of mentions collected per month, the number of users who have access to the platform, and the availability of advanced features. The basic plans are designed for smaller businesses or individual users who need to monitor a small number of phrases and generate a limited number of mentions. More expensive packages, often chosen by larger enterprises or agencies, offer much higher limits on mentions and keywords, API access, more extensive reporting or the ability to integrate with other systems.
The assessment of whether using Brand24 is profitable depends on the specific needs and scale of the company’s operations. For companies for which online image, customer service in social media or lead identification are crucial, investing in a monitoring tool can bring measurable benefits. The time savings compared to manually searching the Internet are significant. The data provided by the platform allows you to make informed marketing decisions, which can translate into increased efficiency and increased revenue.
The availability of advanced features in higher plans, such as impact analysis, data segmentation, or comparing different monitoring projects, is crucial for professionals and agencies managing multiple brands or complex marketing campaigns. The cost of a subscription should be considered in the context of the potential return on investment (ROI). Companies that actively use the data they collect to improve communication, customer service, and marketing strategy often see positive business outcomes. For entities providing services in the area of marketing, such as onaffiliate, tools such as Brand24 are an indispensable piece of equipment for their work, enabling them to provide customers with services based on data and real information from the market. The value of having a complete picture of online discussions is hard to overstate in a fast-paced digital environment. Onaffiliate affiliate is based on transparency and results, and monitoring mentions helps gauge brand perception in the affiliate and consumer ecosystem.
Modern companies need to actively manage their online presence, and monitoring tools such as Brand24 significantly facilitate this process. They provide the data necessary to make strategic decisions, respond to changing consumer sentiment and build lasting relationships with customers. Their role in effective marketing and customer service cannot be overestimated. Choosing the right pricing plan should be dictated by the scale of your needs and the expected scope of data use. Investing in such a tool is an investment in knowledge about your own brand and its environment, which provides a solid foundation for the development of your online business.
