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Affiliate marketing Marketing tools – Hotjar

Hotjar is an advanced analytical tool that allows you to get an in-depth understanding of the behavior of website visitors. It allows you to visualize user journeys and identify areas for optimization. Obtaining this data is the foundation of effective online activities, translating into better business results. Understanding how internet users interact with the digital space is crucial for success.

Understand the tool

The Hotjar platform provides visual data on how users navigate the website. It doesn’t just focus on the numbers, such as the number of visits or the bounce rate, that standard analytics tools offer. Hotjar shows why certain numbers look the way they do, revealing the intentions and problems of visitors. Its core features include several key elements that support detailed analysis. These elements provide different perspectives on website activity, enriching the image collected by other systems. The data collected by Hotjar comes from a small code installed on the website, which records user activity in an anonymous way.

The tool primarily offers:

  1. Heatmaps

They visually show where users click (Click Maps), how far they scroll (Scroll Maps) and where the mouse cursor moves most often (Move Maps). These maps quickly identify the most popular and ignored sections of content, as well as places where page design can be confusing (e.g., clicks on non-link elements).

  • Session Recordings

They allow you to watch anonymous recordings of individual user visits to the website. You can see exactly how the Internet user navigated between subpages, what he clicked, how he filled in the forms and where he encountered difficulties. Analysis of these recordings reveals usability issues, technical errors, and frustration points.

  • Surveys & Feedback widgets

They allow you to collect direct information from users. Short surveys can appear at specific times during the visit or on specific pages, asking about impressions, intentions or problems. Feedback widgets allow you to quickly report your impressions about a specific page, e.g. by clicking on the smiley/sad face symbol.

Understanding these features allows you to collect both quantitative (from heatmaps) and qualitative (from recordings and surveys), giving you a comprehensive picture of user behavior. This information is essential for making informed decisions about optimization.

Scope of use

Insights provided by Hotjar are used in a wide range of online activities. The tool is used by digital marketing specialists, UX/UI designers, web analysts, as well as business owners. The main purpose of its use is to identify and solve problems that hinder users from achieving their goal on the website. Whether it’s making a purchase, filling out a contact form, or downloading materials. Analyzing data from Hotjar allows you to discover why users leave the site at key moments or what they are missing to take the desired action.

Examples of Hotjar areas of application include:

  • optimization of conversion paths,
  • content engagement analysis,
  • testing new designs and features,
  • Better understanding of mobile traffic
  • reduction of the bounce rate.

The specialists at the Onaffiliate agency use this data to create more effective marketing campaigns. Understanding user behavior on  your affiliate marketing landing page  allows you to better tailor the message and structure of your landing page, which directly affects the results of your affiliate campaigns. Data from Hotjar complements quantitative data from Google Analytics, providing a more complete picture of the effectiveness of operations. Such tools are an integral part of strategies aimed at maximizing the return on investment. By analyzing behavior, precise changes can be made.

Possibilities and price

Hotjar operates on a freemium model, offering a free plan and several paid subscriptions, which allows you to adjust the tool to different needs and budgets. The free version is a good starting point to explore the basic features. It allows you to collect data from a limited number of sessions per day, which can be enough for small websites or to perform preliminary analysis. This plan provides heatmaps and session recordings, but with a shorter data retention period. Polls and feedback widgets are also available, but with some limits.

Hotjar’s paid plans offer much more capabilities, scaled mainly based on the number of sessions the tool can track each day. The more traffic you have on your website, the higher the plan you usually need. By paying for a subscription, you get access to more session recordings and heatmaps, a longer retention period for historical data, as well as more advanced features. These features include, m.in, extensive data filtering options (e.g., by traffic source, device, location), which allows you to segment users and analyze specific groups in depth. There are also team collaboration options and integrations with other tools.

The decision to switch to a paid plan depends on the scale of your business and your analytical needs. For a website that generates significant traffic or for a company that is serious about optimizing conversions and user experience, investing in a paid version of Hotjar often proves to be highly profitable. Identifying and removing even one major usability issue that Hotjar helps you discover can significantly increase your conversion rate. The potential increase in sales or leads resulting from optimization is often many times higher than the monthly subscription cost. The value of the data obtained and the possibility of improving key business indicators are the main reasons for choosing a paid plan. This tool provides specific guidance for action.

Hotjar is a valuable tool for anyone who manages a website and strives to improve its performance. By providing detailed, visual information about user behavior, it allows you to move from guesswork to fact-based decision-making. Being able to see how Internet users actually navigate the site, click and react to its elements is invaluable in the optimization process. This is the key to creating websites that not only attract traffic, but also effectively achieve business goals. The knowledge gained through Hotjar allows you to fine-tune your online strategies and make them more effective. Onaffiliate specialists  understand the value of such tools in the context of comprehensive customer service. The use of data from Hotjar to inform about activities in the area  of Onaffiliate affiliation or other forms of digital marketing is an example of how behavioral analytics translates into real results. Using these types of platforms is standard in a professional approach to online presence, and  an affiliate agency that relies on data can deliver higher value to its affiliates.

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